Using a Blog as a Portfolio
Recently, I’ve begun a relationship with a new client. I am writing some web content for his site and a few other things. We made our connection through Elance (I’m beginning to think that Elance is a must for a freelance writer), and our conversation revealed an important idea to me, “Be careful what you write!”
As with all my proposals via Elance, I placed a link to this site as a portfolio reference to prospective clients. I don’t know why, but I was shocked to find out that this client actually visited the site and read my content! Fortunately, I’ve been posting ideas lately that I’ve been very proud of, but I often consider what would have happened if I’d been having an off week.
What if I hadn’t posted in a month or so? What if I had posted, but it was some nonesense personal rambling that had no focus and no point? What if I had posted something with poor grammar and spelling? Chances are, when my prospective client saw such content, he would have just kept on walking, looking at other, more professional proposals. It is important that I am always mindful that people are watching, even when I am not aware of it.
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